AI ad copy for Eventbrite's paid social campaigns
By Jake Rush · Eventbrite, 2023
Wrote the AI ad-copy functionality for paid social campaigns.
The product
Event organizers have an event to run and tickets to sell. Writing the ads is another task on that list. Eventbrite added AI-generated copy to its marketing tools to help creators get their campaigns ready.
The paid social campaign feature brought that assistance into the advertising workflow. Creators could generate copy for the social ads promoting their events.
My contribution
I wrote the AI ad-copy functionality in Eventbrite's paid social ad campaigns feature. This work connected my experience building campaign tools with a practical use for generative AI: helping an organizer write an ad.
My contribution was to the paid social campaign feature. Eventbrite's broader AI launch also covered event pages and email campaigns.
The launch
Eventbrite publicly announced its AI-powered marketing tools in May 2023. The company described generated social ad copy as a way to make campaign creation easier and faster. The announcement and coverage below show the product in its launch context. In a public launch post, Kyle Ludvik named me among the contributors working on AI-assisted content in Eventbrite’s marketing tools.