Projects

A running list of what I’ve built and shipped. Product work, side projects, and the occasional essay I actually finished.

Work3

Hatchway
Consulting on software for media, ads, and AI
2026
Eventbrite AI ad copy
GPT integration I built that writes ad copy for event organizers
2023
ToneDen Playbooks
Marketing automation that pulled ads, messaging, and promotions into a single campaign
2018

Patent1

Optimizing and predicting campaign attributes
US Patent 11,127,032, on predicting campaign performance
2021

Web31

The Ancients
A gated community for Ancient Loot holders
2022

Personal1

Dad's Dishes
My dad's recipes, collected in one place
2024

Writing3

What Should I Expect From My First Ad Campaign?
What to actually expect when you run your first ad campaign
2019
The Future of Marketing with Facebook Messenger
Three case studies on marketing through Messenger
2018
How Facebook Has Changed Marketing Forever
A short history of how social targeting took over marketing
2017